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The broadcaster monopoly in the IPL-Indian Premier League will come to an end as the IPL digital and TV rights for the Indian subcontinent went to two dissimilar broadcasters. The Board of Control from Cricket in India (BCCI) is set to make in excess of Rs 45,000 crore from the sale of the broadcast rights for the 2023-2027 .
As the IPL media rights auction spilled over to the 3rd day in Mumbai, it has emerged that Star India has retained the television rights for the Indian subcontinent (Package A) while Viacom18 bagged the digital rights (Package B), which have been sold for an unprecedented figure in the Indian sports broadcasting history.
The bidding for Package C, a special package of non-exclusive matches (18 per season), and Package D (overseas TV and digital) will continue on Tuesday. Disney Star won Package A for Rs 23,575 crore while Viacom18 grabbed the digital rights with a whopping bid of Rs 20,500 crore on Monday, according to news agency PTI.
The BCCI will make Rs 44,075 crore for 410 matches between 2023 and 2027, from only the sale of the Indian subcontinent TV and digital rights. Notably, Star India had paid Rs 16,347.5 crore for a combined bid for TV and digital rights in 2017 for the 2018-2022 cycle.
